By: Integrated Art Group
For many people summer marks the beginning of a new season in the art world: the start of local art fairs. Who can resist the warmth of the sun on your shoulders, munching on fresh kettle corn while meandering from one booth to the next? Everything from homemade soaps and jewelry to pottery and pieces of original artwork can be found – all crafted by local artists trying to make a living doing what makes them feel whole.
How many times have you stopped at a booth or wandered into an art gallery to admire a painting or drawing that caught your eye? Have you fallen in love with a unique sculpture? What stopped you from purchasing it? When was the last time you went into your local café and sat beneath your favorite piece of artwork because it made you feel “at home”? What holds you back from asking the barista about the piece or the artist?
Purchasing original artwork doesn’t have to be nearly as intimidating as you may think it is. One of the most prominent services we provide at Integrated Art Group is helping clients select just the right pieces for their space – whether it be a corporate office building or a new healthcare center. Most often, the individual who is making the art-buying decisions is not an expert in purchasing original artwork. We have the privilege of helping educate people as to what art fits the space.
One of the greatest things about original artwork is being able to learn about the artist. If you love that landscape or portrait you just walked by then, by all means, talk to the artist! Find out her story. What inspired her? Why did she choose those colors? That image? Most artists are more than willing to talk about their art. It’s their passion. Knowing the artist’s background can make the artwork all that more personal and meaningful to you.
Worried it might not be “good” art? Here’s what you need to ask yourself: Do you like it? Does it speak to you in some way? If it is being placed in a public space, will it invoke a reaction from the people who will see it every day? Then it’s good. End of story.
Purchasing and incorporating original art is an investment. While there’s no guarantee that art will increase in monetary value, just consider the positive impact artwork simply provides in a space.
The next time you are at an art fair or walk into a local gallery, don’t be intimidated. Ask questions; get to know the story behind the art. Concern yourself with only one thing … how it makes you feel. Maybe you’ll find yourself adding something to your collection that you’ll love as much as the person who created it.